Marketing Strategy and Differentiators of a Dental Lab

In this episode we are featuring three guests from one of the largest privately held dental labs in the country. Joe co-founded Maverick with Larry in 2003 with the goal of creating a lifestyle company. Together they had decades of experience in the industry through companies like Brassler and other private labs. Joe’s son Steve also joins us today to talk about why he passed on dental school to fight the commoditization of dental labs across the country.

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