The MAFFEO DRINKS Podcast 042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)
Jan 9, 2024
André de Almeida, a drinks industry consultant, discusses whiskey branding, education, and attracting new drinkers. Topics include wood's role, creating unique flavor profiles, cocktail recruitment strategies, and engaging with independent bottle shops for brand identity. A deep dive into building flavor from grain to cask and recruiting consumers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Essence of Whiskey Branding
01:50 • 11min
Exploring the Role of Wood in Recruiting Consumers to Whiskey
13:00 • 2min
Navigating Consumer Taste Preferences in the Whiskey World
15:26 • 12min
Exploring Recruitment Strategies for Non-Whiskey Drinkers Through Cocktails
27:34 • 6min
Crafting Brand Identities through Independent Bottle Shops
33:23 • 8min