042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)
The MAFFEO DRINKS Podcast
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Exploring the Essence of Whiskey Branding
This chapter delves into the importance of liquid quality, brand perception, and packaging in the whiskey industry, highlighting the factors that attract consumers to the category. It also discusses the challenges faced by new consumers, perceptions towards whiskey, and the renaissance of blended whiskey, emphasizing the nuances of flavor profiles and blending processes.
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