042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)
The MAFFEO DRINKS Podcast
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Exploring the Role of Wood in Recruiting Consumers to Whiskey
Exploring the speaker's personal journey with whiskey, including interactions with a rum-drinking friend, and how the use of wood plays a crucial role in attracting consumers from different alcohol categories.
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