042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)
The MAFFEO DRINKS Podcast
00:00
Navigating Consumer Taste Preferences in the Whiskey World
The chapter explores the transition from low abv drinks like gin and tonics to higher abv options like whiskey, emphasizing accessibility and flavor profiles in consumer choices. It discusses the use of unique cask finishes and ex-bourbon casks in attracting consumers and managing flavor profiles. Additionally, the chapter highlights the significance of creating diverse flavor options and targeting specific occasions when launching a whiskey brand.
Transcript
Play full episode
