Product Agility

Master OKRs & Product Flow @ Scale (With Jeff Gothelf & Daniel Terhorst-North)

Jun 13, 2024

Legendary figures in agile and product management, Daniel Terhorst-North and Jeff Gothelf, discuss the challenges of operating a product business at scale. They explore the importance of cross-functional teams, the role of OKRs in driving alignment, overcoming resistance to change, and share real-world examples of successful agile transformations. Listeners gain insights on implementing effective strategies for enhancing product delivery and customer satisfaction.

57:51

Episode guests

Jeff Gothelf

Daniel Terhorst-North

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Importance of proving organizational change through experiments to shift towards outcomes and customer focus.

Reshaping paradigms for transformation by introducing constraints and motivating change through small, impactful steps.

Driving cultural change by creating shared purposes, objectives, and direction to instigate customer-centric approaches for sustained success.

Deep dives

Proving the Model - Jeff and Dan's Approach to Organizational Change

Jeff and Dan stress the importance of proving the model for organizational change through experiments. They emphasize the need to show results by testing small teams on strategically important, non-critical initiatives, enabling a shift in ways of working towards outcomes, customer focus, and continuous improvement. This iterative approach aims to garner success through transparency and evidence, leading to gradual alignment across the organization.

Intro

2min

Introductions and Career Backgrounds in Design, Product Management, and Technology

4min

Balancing Speed and Innovation in Large Organizations

8min

Strategic Market Decisions and Pivots for Success

2min

Driving Organizational Change through Customer Insight and Accountability

26min

Driving Organizational Change through Shared Metrics and Experimentation

15min

Send us a text

Daniel North and Jeff Gothelf, two legendary figures in the world of agile and product management, bring a wealth of experience and insight to our latest podcast episode. With backgrounds spanning several decades and a plethora of roles from development to executive consulting, both have profoundly influenced how organizations approach product development, delivery, and organisational agility.

Daniel on LinkedIn: https://bit.ly/3XhVKAq
Jeff on LinkedIn: https://bit.ly/4ehrCuY

In this episode, Daniel and Jeff delve into the intricate dynamics of operating a product business at scale. They explore the unique challenges large organisations face in competing with nimble, smaller companies and share transformative strategies for fostering innovation and agility within a corporate structure.

Daniel and Jeff also share their experiences working with top-tier companies, highlighting both the successes and the common pitfalls encountered when implementing agile practices at scale.

Key Highlights:

🔍 12:45 - Importance of Cross-Functional Teams

🔍 22:10 - The Role of OKRs in Driving Alignment and Focus

🔍 35:50 - Overcoming Resistance to Change

🔍 47:30 - Real-World Examples of Successful Agile Transformations

Listeners will gain invaluable insights into how to overcome common barriers in large organisations and implement effective strategies for enhancing product delivery and customer satisfaction. Join us as Daniel and Jeff share their extensive knowledge and practical tips, equipping listeners with the tools needed to achieve unparalleled success in a competitive marketplace.

Tune in to transform your organisational challenges into opportunities with innovative strategies and expert insights from two of the industry's most respected thought leaders.

Jeff's book, 'Who Does What By How Much?: A Practical Guide to Customer-Centric OKRs' - https://www.amazon.com/dp/1732818444?language=en_US&ref=cm_sw_r_mwn_dp_HWFHSM6KYPQ07JQMEBM9&ref_=cm_sw_r_mwn_dp_HWFHSM6KYPQ07JQMEBM9&social_share=cm_s

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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