26min chapter

Product Agility cover image

Master OKRs & Product Flow @ Scale (With Jeff Gothelf & Daniel Terhorst-North)

Product Agility

CHAPTER

Driving Organizational Change through Customer Insight and Accountability

This chapter emphasizes the significance of involving decision-makers in customer interactions to better understand the impact of product decisions. It also discusses the importance of accountability within organizations, highlighting the need for leaders to take ownership of outcomes and drive meaningful change. The chapter touches on reframing work perspectives, motivating employees, and driving organizational change through a focus on goals and customer insights.

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