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Master OKRs & Product Flow @ Scale (With Jeff Gothelf & Daniel Terhorst-North)

Product Agility

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Driving Organizational Change through Shared Metrics and Experimentation

The chapter explores how a dozen teams transitioned from individual working silos to a unified approach by tracking key performance metrics regularly. It highlights the introduction of OKRs to align teams towards company-wide objectives, promoting outcome-focused and customer-centric ways of working through small strategic initiatives. Emphasizing the importance of experimentation and challenging established systems to drive continuous improvement, the chapter encourages a shift towards iterative processes and frequent delivery cycles for sustained organizational growth.

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