Dropping Bombs
Why Tequila is Taking Over the Industry: Episode 793 With The Real Brad Lea (TRBL)
Feb 27, 2025
Metta Risdal, the founder of UNI Tequila, shares her inspiring journey from Norway to launching a premium organic tequila brand in the competitive U.S. market. She discusses the unique challenges of obtaining licensing and production in Mexico, emphasizing tequila's rising popularity and health benefits. Metta delves into the art of branding, the balance of enjoying tequila while maintaining a healthy lifestyle, and the impact of strategic partnerships on scaling her business. Her passion and entrepreneurial mindset shine as she reveals what it takes to succeed in the liquor industry.
49:48
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Quick takeaways
- Metta Risdal discusses the complex journey of launching a premium tequila brand, emphasizing logistical challenges and compliance with strict production guidelines.
- The importance of strategic partnerships and industry knowledge is highlighted as essential for scaling a business in the competitive liquor market.
Deep dives
Rebranding to Increase Reach
The name change from 'Dropping Bombs' to 'Dropping Knowledge' is aimed at increasing the podcast's visibility and reach. The host explains that the original title faced suppression, limiting the show's growth potential. By making this change, the objective is to appeal to a broader audience without losing the essence of the content. This reflects a strategic move to adapt to platform algorithms for better engagement.
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