Why Tequila is Taking Over the Industry: Episode 793 With The Real Brad Lea (TRBL)
Feb 27, 2025
auto_awesome
Metta Risdal, the founder of UNI Tequila, shares her inspiring journey from Norway to launching a premium organic tequila brand in the competitive U.S. market. She discusses the unique challenges of obtaining licensing and production in Mexico, emphasizing tequila's rising popularity and health benefits. Metta delves into the art of branding, the balance of enjoying tequila while maintaining a healthy lifestyle, and the impact of strategic partnerships on scaling her business. Her passion and entrepreneurial mindset shine as she reveals what it takes to succeed in the liquor industry.
Metta Risdal discusses the complex journey of launching a premium tequila brand, emphasizing logistical challenges and compliance with strict production guidelines.
The importance of strategic partnerships and industry knowledge is highlighted as essential for scaling a business in the competitive liquor market.
Deep dives
Rebranding to Increase Reach
The name change from 'Dropping Bombs' to 'Dropping Knowledge' is aimed at increasing the podcast's visibility and reach. The host explains that the original title faced suppression, limiting the show's growth potential. By making this change, the objective is to appeal to a broader audience without losing the essence of the content. This reflects a strategic move to adapt to platform algorithms for better engagement.
Challenges of Launching a Tequila Brand
Starting a tequila brand involves significant logistical hurdles, as highlighted by the guest's experience. It took her two years from conception to distribution, emphasizing the complexity of navigating legal, regulatory, and production challenges. Importantly, the production process must occur in Tequila, Jalisco, Mexico, adhering to strict guidelines to be recognized as tequila. This serves as a reminder that entrepreneurial ventures, while rewarding, often entail a lengthy and intricate journey.
The Unique Selling Proposition of Organic Tequila
The guest presents her tequila brand, emphasizing its organic quality as a key differentiator in a saturated market. By avoiding pesticides and additives, her brand aims to provide a healthier option for consumers who enjoy alcohol. The tequila's smoothness is also achieved through careful aging processes, which add to its appeal as a premium product. This focus on quality sets her brand apart from many mainstream options that may not prioritize organic standards.
Investing in Knowledge and Relationships
The discussion highlights the importance of seeking strategic partnerships to scale a business effectively. Experience in distribution and marketing is crucial, as navigating these areas can significantly impact a brand's success in a competitive market. The guest expresses her desire to find investors who not only bring capital but also possess valuable industry knowledge and connections. This underscores the broader principle that relationships and knowledge are vital assets in entrepreneurship, often more valuable than financial investment alone.
They say success isn’t served on a silver platter—it’s poured into a glass and drunk with strategy. Introducing the unstoppable entrepreneur Metta Risdal, the powerhouse behind UNI Tequila—a premium, organic tequila brand that’s shaking up the industry. From her humble beginnings in Norway to navigating the high-stakes world of liquor distribution in the U.S., Metta shares how she turned her passion into a thriving business. She reveals the challenges of launching a tequila brand, the secrets behind UNI’s smooth taste, and the power of strategic partnerships in scaling a business. Plus, we drop some serious knowledge on success, mindset, and why tequila is the healthiest choice for drinkers.
Find out what it takes to break into one of the most competitive industries in the world with zero experience and discover why UNI Tequila is making waves in the market—and how you can get involved.
What You'll Learn: Learn about the challenges and strategies behind building a successful tequila brand from scratch, from sourcing to distribution.