Why Tequila is Taking Over the Industry: Episode 793 With The Real Brad Lea (TRBL)

Feb 27, 2025

Metta Risdal, the founder of UNI Tequila, shares her inspiring journey from Norway to launching a premium organic tequila brand in the competitive U.S. market. She discusses the unique challenges of obtaining licensing and production in Mexico, emphasizing tequila's rising popularity and health benefits. Metta delves into the art of branding, the balance of enjoying tequila while maintaining a healthy lifestyle, and the impact of strategic partnerships on scaling her business. Her passion and entrepreneurial mindset shine as she reveals what it takes to succeed in the liquor industry.

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Episode notes

Intro

00:00 • 2min

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Brewing Dreams: From Norway to Tequila

01:35 • 9min

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Exploring the Smoothness of Premium Organic Tequila

10:21 • 2min

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The Art of Tequila: Branding and Balance

12:06 • 8min

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Exploring the Rise of Tequila and Exclusive Offers

20:01 • 2min

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Toasting to Tequila and Real Estate

21:52 • 6min

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Reflections on Opportunity: From Norway to the U.S.

27:47 • 17min

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From Tequila to Tales: Building Brands and Bonds

45:11 • 5min

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They say success isn’t served on a silver platter—it’s poured into a glass and drunk with strategy. Introducing the unstoppable entrepreneur Metta Risdal, the powerhouse behind UNI Tequila—a premium, organic tequila brand that’s shaking up the industry. From her humble beginnings in Norway to navigating the high-stakes world of liquor distribution in the U.S., Metta shares how she turned her passion into a thriving business. She reveals the challenges of launching a tequila brand, the secrets behind UNI’s smooth taste, and the power of strategic partnerships in scaling a business. Plus, we drop some serious knowledge on success, mindset, and why tequila is the healthiest choice for drinkers.

Find out what it takes to break into one of the most competitive industries in the world with zero experience and discover why UNI Tequila is making waves in the market—and how you can get involved.

What You'll Learn: Learn about the challenges and strategies behind building a successful tequila brand from scratch, from sourcing to distribution.

Highlights:

From Norway to New York
The Tequila Business Unfiltered
Why Tequila?
Scaling the Business
Marketing Matters
Lessons from Real Estate
Entrepreneurial Mindset

Resources Mentioned:

https://unitequila.passionspirits.com/

You can follow today’s guest at:

https://www.instagram.com/mettatequila/?hl=en

https://www.instagram.com/unitequila/?hl=en

Watch the full video episode on Brad’s Rumble here: https://rumble.com/c/c-2544182

Watch the full video episode on Brad’s Youtube here: https://bradlea.tv

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