Metta Risdal, the founder of UNI Tequila, shares her inspiring journey from Norway to launching a premium organic tequila brand in the competitive U.S. market. She discusses the unique challenges of obtaining licensing and production in Mexico, emphasizing tequila's rising popularity and health benefits. Metta delves into the art of branding, the balance of enjoying tequila while maintaining a healthy lifestyle, and the impact of strategic partnerships on scaling her business. Her passion and entrepreneurial mindset shine as she reveals what it takes to succeed in the liquor industry.