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Why Tequila is Taking Over the Industry: Episode 793 With The Real Brad Lea (TRBL)

Dropping Bombs

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Brewing Dreams: From Norway to Tequila

This chapter explores the intricate journey of launching a tequila brand, emphasizing the personal experiences and challenges faced in gaining licensing and navigating production in Mexico. The narrative particularly highlights the transition from Norway to bartending in New York City, revealing the rise in tequila's popularity and its health benefits compared to other alcoholic beverages. Through candid reflections on the aging process and unique branding strategies, the chapter serves as an inspiring tale of entrepreneurship and passion for the craft.

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