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E51: How Adam Robinson Bootstrapped Retention.com to $22M ARR
Apr 7, 2024
Renowned SaaS founder Adam Robinson shares his bootstrapping journey to $22M ARR, offering insights on LinkedIn growth. Topics include navigating entrepreneurship emotions, data breach accountability, revenue models, market strategies, and book adaptations.
01:08:39
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Quick takeaways
- Adam Robinson emphasizes the power of offering free services to drive rebranding and business growth.
- Entrepreneurs should focus on self-worth, navigating setbacks, and managing self-identity tied to company success.
Deep dives
Adam Robinson's Entrepreneurial Journey and Business Evolution
Adam Robinson shares his journey from being a credit default swap trader at Lehman Brothers to founding retention.com. He discusses the transition from stuck in email newsletter space to launching getemails, which evolved into retention.com with a focus on e-commerce stores. By experimenting with new products, he rebranded the company and highlighted the power of offering free services. This approach led to the creation of RB2B, leveraging website visitor information with a unique monetization strategy.
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