E51: How Adam Robinson Bootstrapped Retention.com to $22M ARR
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Market Strategies and Growth Projections
The chapter delves into market strategies, the concept of market positioning, and total addressable market size. Discussions touch on efficiency in existing channels before moving upmarket, with a focus on strategic expansion and serving high-growth companies in the B2B space. The chapter also includes a detailed analysis on growth projections and making pivotal decisions based on market share assessments.
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