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3 Social Media Trends You Need to Know for 2025
Jan 11, 2025
Sean Cannell, host of the Think Media Podcast, discusses the future of social media with expert insights for marketers and creators. He reveals how AI is transforming engagement strategies and emphasizes the shift towards authenticity in content creation. Cannell highlights the importance of meaningful connections and storytelling over mere metrics. He also addresses the growing trend of vulnerability among older creators, showcasing their relatable experiences as a way to foster deeper audience connections in 2025.
34:18
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Quick takeaways
- Social media algorithms now prioritize user interests over subscriptions, necessitating a focus on attracting the right audience rather than vanity metrics.
- Authenticity is essential in content creation, with audiences favoring raw and relatable stories over polished formats for deeper connections.
Deep dives
Social Media Algorithms and Their Impact
Social media algorithms have undergone significant changes, leading to a decline in organic reach for many creators. The platforms now prioritize showing users content based on their interests, rather than what they subscribe to, resulting in viewers seeing more content from strangers than their favorite channels. This shift is often frustrating for marketers and content creators, as simply increasing posting frequency does not guarantee greater visibility. To adapt, creators should focus on attracting the right audience rather than obsessing over vanity metrics like follower counts.
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