Social Media Algorithms and Their Impact

Social media algorithms have undergone significant changes, leading to a decline in organic reach for many creators. The platforms now prioritize showing users content based on their interests, rather than what they subscribe to, resulting in viewers seeing more content from strangers than their favorite channels. This shift is often frustrating for marketers and content creators, as simply increasing posting frequency does not guarantee greater visibility. To adapt, creators should focus on attracting the right audience rather than obsessing over vanity metrics like follower counts.