3 Social Media Trends You Need to Know for 2025

39 snips

Jan 11, 2025

Sean Cannell, host of the Think Media Podcast, discusses the future of social media with expert insights for marketers and creators. He reveals how AI is transforming engagement strategies and emphasizes the shift towards authenticity in content creation. Cannell highlights the importance of meaningful connections and storytelling over mere metrics. He also addresses the growing trend of vulnerability among older creators, showcasing their relatable experiences as a way to foster deeper audience connections in 2025.

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INSIGHT

Algorithm Changes

Social media algorithms prioritize entertaining content, leading to decreased reach for creators.
This pushes creators to post more, leading to burnout.

ADVICE

Target the Right Audience

Focus on attracting the right audience, not just a large one.
Prioritize targeted reach over broad views for better business outcomes.

INSIGHT

Diversify Income

Depending solely on platform ad revenue is unsustainable.
Diversify income streams with products or services.

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