Ahead of the Game

Digital Transformation in Action

Apr 14, 2023

22:21

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Episode notes

Introduction

2min

The Challenges of Digital Transformation

3min

The Importance of Internal Communication in Digital Transformation

2min

The Importance of Personalization in Digital Assets

3min

The Advantages of Working in a Bigger Organization

5min

How I Become a Digital Marketer

3min

How to Be a Peacemaker in a Digital Transformation Project

3min

This week's guest is Tom Kendall, head of digital marketing at IBM EMEA region and a member of the DMI's global advisory council. He chats with host ⁠⁠Will Francis⁠ about his experiences at the huge company that is IBM and his background in digital-led initiatives in both B2B and B2C. Tom can be found on LinkedIn.

A ⁠⁠transcript of this episode⁠⁠ is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠Join for free today.⁠⁠

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