5min chapter

Ahead of the Game cover image

Digital Transformation in Action

Ahead of the Game

CHAPTER

The Advantages of Working in a Bigger Organization

I would say the advantages of when you come into a bigger size, you have, just look at IBM.com and look at the amount of products and services that we cater for. I think trying to break into the client kind of touch points to make it as simple as possible is the biggest area. You drive interest from B2C especially or net new point things that are coming out interesting from B2B. It freights, clicks, completions of the data. But everything comes back to I show market value. I actually show market contribution to the overall business target and KPIs. And so a lot of our discussion is if you really want to win big in digital, really

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