Digital Transformation in Action
Ahead of the Game
00:00
How I Become a Digital Marketer
I'm curious, how did you get into this stuff? Why is this what's on your desk these days? How did you arrive here? I arrived randomly behind a biochemistry degree. So probably the most random thing ever by a chemist, a digital marketer. Let's take the big thing, fire advertising. The way we need to do engage and change differently our engagement or paid media changed overnight. That for me gets me going.
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