Ahead of the Game cover image

Digital Transformation in Action

Ahead of the Game

CHAPTER

How I Become a Digital Marketer

I'm curious, how did you get into this stuff? Why is this what's on your desk these days? How did you arrive here? I arrived randomly behind a biochemistry degree. So probably the most random thing ever by a chemist, a digital marketer. Let's take the big thing, fire advertising. The way we need to do engage and change differently our engagement or paid media changed overnight. That for me gets me going.

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