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Digital Transformation in Action

Ahead of the Game

CHAPTER

The Challenges of Digital Transformation

People is probably the biggest challenge in terms of transformation. Change also, if you think about a challenge of digital transformation, it's always difficult to try to transform the business while still making the business. It's a lot of training and education. And I think one of the things we've kind of seen is the amount of patience and education that we're providing as a digital strategist has been kind of the biggest step change,. from what we've seen across probably the last 12 to 18 months.

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