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Digital Transformation in Action

Ahead of the Game

CHAPTER

The Importance of Personalization in Digital Assets

There's so many tools out there, and all of them have their benefits. The area of personalization and testing is again something that should always be on because you always want to see if something is working and resonating correctly. But yeah, the tool sets that the team would use definitely, I would always say don't poo poo anything, always be inquisitive.

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