

Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
Jan 9, 2024
Chris, an expert in Demand Generation, discusses his journey through the concept, the qualities of a great leader, All-Bound, and answers listener questions during a Fireside Chat with Quinyx. They also explore the impact and insights of a pilot program, data usage, and the role of personas in B2B marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Achieving Potential and Fearless Marketing
01:41 • 8min
From CMO to CEO and Demystifying Demand Generation
09:46 • 17min
Analyzing the Impact and Insights of a Pilot Program and Exploring Data Usage
27:11 • 5min
The Impact of Analyst Firms on Attribution Strategy
32:14 • 3min
Creating Effective Events for Career Growth and Community Building
35:34 • 4min
The Role of Personas in B2B Marketing
39:35 • 15min