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Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
Jan 9, 2024
Chris, an expert in Demand Generation, discusses his journey through the concept, the qualities of a great leader, All-Bound, and answers listener questions during a Fireside Chat with Quinyx. They also explore the impact and insights of a pilot program, data usage, and the role of personas in B2B marketing.
55:03
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Quick takeaways
- Splitting the demand process into 'Demand Creation' and 'Demand Capture' provides a clearer understanding of objectives and goals.
- Conducting qualitative interviews and surveys with target customers can inform marketing strategy, messaging, and product development.
Deep dives
Conducting Weekly Recurring Events to Drive Engagement
Creating weekly recurring events that offer valuable content and insights can be highly effective in engaging your target audience. By providing expertise and addressing their needs, attendees will prioritize attending your event regularly, leading to increased brand affinity and potential conversions.
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