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17min chapter
Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
B2B Revenue Vitals
From CMO to CEO and Demystifying Demand Generation
This chapter discusses the journey of a CMO becoming a CEO of a startup, as well as demystifying the concept of demand generation. It proposes breaking demand generation into two buckets: demand creation and demand capture. The chapter also touches on account-based marketing and the importance of targeting specific accounts in B2B organizations.
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