The Role of Personas in B2B Marketing

“Learning is what powers earning and impact.”

Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective” and “goal” when looking at the bigger picture. They also discuss what makes a great leader, Chris’ thoughts on All-Bound, answer listener questions, and more!

If you have questions for Chris, join the Revenue Vitals Live conversation every Tuesday on zoom by registering ⁠here⁠, or submit them ahead of the call ⁠here⁠!