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15min chapter
Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
B2B Revenue Vitals
The Role of Personas in B2B Marketing
This chapter discusses the concept of personas in marketing and questions whether they are outdated. The speakers argue that in B2B marketing, the goal is to create a message that matters to the business rather than targeting specific personas. They suggest that addressing pain points that anyone in the business can relate to allows the message to be directed to decision-makers.
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Listen to the best highlights from the podcasts you love and dive into the full episode