The Nathan Barry Show

How To Actually Grow Past $1M As A Creator | 094

56 snips
Sep 11, 2025
In this discussion, Barrett Brooks, a coach for top creators, reveals five traps keeping creators under $1M in revenue. He emphasizes the importance of adapting to changing algorithms and the dangers of risk aversion, which can kill momentum. Barrett shares insights on why chasing different business models often backfires and how to double down on what's working. He advocates for a mindset shift towards leadership and effective conflict resolution, which are crucial for scaling in the rapidly evolving creator economy.
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INSIGHT

Audience Attention Has Shifted

  • The creator economy's algorithms and traffic sources have shifted from follower-based to intent-based channels.
  • That change favors new creators and requires adaptation rather than clinging to past tactics.
ADVICE

Experiment When Traffic Changes

  • Be willing to experiment with new channels and algorithms instead of defensively clinging to old traffic.
  • Lean into curiosity and craft to find where attention moves next.
INSIGHT

Story Outlasts Search Advantages

  • Search and launch models are being disrupted by AI and abundance of information.
  • In that environment the durable advantage is story and unique human perspective.
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