In this episode, I sit down with Barrett Brooks, coach to some of the biggest creators in the industry, to break down the five traps that keep creators stuck below one million in revenue and how to avoid each one.
We talk about why search and algorithms are shifting, how to stop chasing “greener” business models, and why risk aversion quietly kills momentum.
Barrett also shares the patterns he sees working with top creators, how to double down on what’s working without burning out, and the mindset shift every entrepreneur must make to step into true leadership.
If you’re feeling stuck on the path to seven figures, this episode is your roadmap.
Timestamps:
00:00 Introduction
01:11 Why creators get stuck below $1M
04:43 Betting your business on what used to work
07:44 Search, AI, and the future of traffic
13:28 Believing another business model will be easier
18:55 The grass-is-greener trap explained
27:13 Letting risk aversion kill your momentum
33:49 Playing out the worst-case scenario
40:23 Moving on too fast from what is working
49:43 Building systems vs chasing new ideas
55:25 Hiring without stepping into leadership
01:03:16 How to lean into conflict and feedback
01:07:21 Final thoughts on breaking through
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Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
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X: https://twitter.com/nathanbarry
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Website: https://nathanbarry.com
Follow Barrett:
Podcast: https://goodworkshow.com
LinkedIn: https://www.linkedin.com/in/barrettabrooks
X: https://twitter.com/barrettabrooks
Instagram: https://www.instagram.com/coachbarrettbrooks
Website: https://barrettbrooks.com
Featured in this episode:
Good Work Show: https://goodworkshow.com
Barrett Brooks: https://barrettbrooks.com
Kit: https://www.kit.com
