Pro Serv Podcast by Collective 54 Episode 155 – How a Consulting Firm Got to $5 million in 6 Years Without Making a Single Sales Call Using Content Marketing
Jan 19, 2024
Learn about the power of content marketing for revenue growth without sales calls. Discover how to engage an audience, create compelling content, and use technology to scale. Explore the challenges of content marketing and the importance of involving service delivery people. Hear an inspiring success story of achieving $5 million without sales calls using AI and content marketing.
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Audience-Focused Inbound Marketing
- Focus on audience needs and problem-solving rather than self-promotion.
- Provide value even to those who might not become customers, attracting inbound leads.
AgileSherpas' Inbound Success
- AgileSherpas reached $5 million in revenue in six years without outbound sales calls.
- Their primary content channels were a blog and speaking engagements, proving inbound's effectiveness.
Starting with Inbound Marketing
- Know your audience's pain points and where they seek solutions online.
- Convert them to your own addressable audience (e.g., email list) and prioritize consistency over high frequency.