Episode 155 – How a Consulting Firm Got to $5 million in 6 Years Without Making a Single Sales Call Using Content Marketing
Pro Serv Podcast by Collective 54
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Utilizing Technology for Content Marketing
This chapter discusses the importance of using technology in content marketing, including the use of email management systems and tech tools for generating ideas and outlines. It also highlights the caution of relying solely on chat GPT for content creation and suggests recording ideas or speaking to the audience through videos. The tool Spark Toro is mentioned for audience research to target the right audience.
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