
Episode 155 – How a Consulting Firm Got to $5 million in 6 Years Without Making a Single Sales Call Using Content Marketing
Pro Serv Podcast by Collective 54
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Challenges and Strategies in Content Marketing
This chapter explores the challenges of content marketing, including earning trust from customers and maintaining consistency. It also discusses the cost-effectiveness of content marketing for bootstrapped founders and the importance of involving service delivery people in content creation.
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