AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Morning Brief
Why The Indian Consumer Is Still Trapped In Dark Patterns
Oct 24, 2024
Sachin Taparia, founder of LocalCircles, Manisha Kapoor, Secretary General of ASCI, and Nidhi Khare, India’s Consumer Affairs Secretary, delve into the troubling world of dark patterns in e-commerce. They discuss how deceptive design tricks manipulate Indian consumers, often leading them to unintended purchases. The trio highlights the alarming prevalence of these practices across platforms and the government's lagging response. Urgent calls for greater consumer awareness and ethical design practices shape the conversation, aiming to restore trust in digital marketplaces.
28:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Dark patterns, deceptive design techniques prevalent in India's e-commerce, manipulate users and erode consumer trust, highlighting a pressing regulatory challenge.
- Increasing consumer awareness and advocacy are essential to combating dark patterns, yet ongoing education is crucial for diminishing their effectiveness.
Deep dives
Understanding Dark Patterns
Dark patterns are deceptive design techniques used by e-commerce platforms to manipulate consumer behavior and create false urgency. Common examples include hidden charges, where a product's price inflates due to undisclosed fees, and basket sneaking, which involves adding items to carts without user consent. Surveys indicate that a staggering number of platforms engage in these practices, with evaluations revealing that nearly all studied apps include some form of dark pattern. The implications of these tactics can be severe as they contribute to a significant erosion of consumer trust and complicate the online purchasing experience.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode