The Morning Brief Why The Indian Consumer Is Still Trapped In Dark Patterns
Oct 24, 2024
Sachin Taparia, founder of LocalCircles, Manisha Kapoor, Secretary General of ASCI, and Nidhi Khare, India’s Consumer Affairs Secretary, delve into the troubling world of dark patterns in e-commerce. They discuss how deceptive design tricks manipulate Indian consumers, often leading them to unintended purchases. The trio highlights the alarming prevalence of these practices across platforms and the government's lagging response. Urgent calls for greater consumer awareness and ethical design practices shape the conversation, aiming to restore trust in digital marketplaces.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Unmasking Dark Patterns in E-Commerce
01:44 • 13min
The Impact of Dark Patterns on Consumer Trust and Brand Integrity
15:03 • 2min
Addressing Dark Patterns in App Design
17:03 • 2min
Regulatory Efforts Against Dark Patterns in E-commerce
18:41 • 3min
Confronting Dark Patterns in Consumer Practices
21:36 • 7min