The Morning Brief cover image

Why The Indian Consumer Is Still Trapped In Dark Patterns

The Morning Brief

00:00

Unmasking Dark Patterns in E-Commerce

This chapter examines the alarming prevalence of dark patterns across Indian e-commerce apps, revealing that 52 out of 53 platforms utilize deceptive practices to manipulate consumer behavior. With a surge in complaints and inadequate governmental response, it highlights the urgent need for regulation and greater consumer awareness. The insights reflect a systemic issue in the digital marketplace that undermines trust and calls for collaborative efforts to combat such manipulation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app