Sachin Taparia, founder of LocalCircles, Manisha Kapoor, Secretary General of ASCI, and Nidhi Khare, India’s Consumer Affairs Secretary, delve into the troubling world of dark patterns in e-commerce. They discuss how deceptive design tricks manipulate Indian consumers, often leading them to unintended purchases. The trio highlights the alarming prevalence of these practices across platforms and the government's lagging response. Urgent calls for greater consumer awareness and ethical design practices shape the conversation, aiming to restore trust in digital marketplaces.