7min chapter

The Morning Brief cover image

Why The Indian Consumer Is Still Trapped In Dark Patterns

The Morning Brief

CHAPTER

Confronting Dark Patterns in Consumer Practices

This chapter addresses the rise of dark pattern practices among prominent companies, particularly in the airline and e-commerce sectors. It highlights the misleading practices that compromise transparency, such as inequitable seat assignments and deceptive discounting, while discussing recent regulatory responses and consumer awareness. Ultimately, it calls for stronger enforcement of transparency measures and urges consumers to remain vigilant in a complex digital landscape.

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