Ongoing History of New Music

The 90's Part 1: Foundational Changes

9 snips
Feb 7, 2018
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INSIGHT

Gen X Fueled A Musical Rebellion

  • Generation X's size and disillusionment created a massive market hungry for authentic, anti-star music.
  • Their demand for humility and street cred reshaped rock into grunge and alternative scenes.
ANECDOTE

Nevermind As The Spark

  • Nirvana's Nevermind acted as the spark that broke the alternative scene wide open in the early 1990s.
  • The album symbolized Gen X taking over rock's direction from the baby boomers.
INSIGHT

Money Enabled Long-Term Artist Development

  • The 1990s music industry generated huge revenues driven by CD sales, enabling major promotional budgets.
  • Labels invested in long-term artist development because profits justified signing diverse acts.
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