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The 90's Part 1: Foundational Changes

Ongoing History of New Music

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The Rise of Alternative Music in the 90s

Before 1991, there was no ironclad way of tracking sales in the music industry. This led to some incorrect assumptions about what genres were popular and what weren't. SoundScan technology changed all that with a new measurement system. The alt-rock 'gold rush' saw bands like Alice in Chains sell tons of units without much marketing power.

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