

A Masterclass on Holistic Insights with Kristof De Wulf, Co-Founder & CEO of InSites Consulting
Jan 26, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 4min
What Is an Insight?
03:53 • 3min
The Key Insight Behind the Beetle?
07:10 • 4min
The Journey of Detecting Opportunity
11:33 • 2min
The Longboard Stroller - A New Way to Explore the City
13:58 • 3min
Brand Stakeholders Connect With the Daily Lives of Consumers
16:42 • 6min
Brand Experience Versus Expectation - It's About Everything
22:18 • 2min
How to Close the Empathy Gap in Your Presentations
23:59 • 5min
What I Learned From Your Academic Experience?
29:20 • 3min
What Advice Would You Give to Senior Insights Professionals?
32:45 • 4min
Who in the World of Customer Insights Would You Love to Have Lunch With?
36:17 • 2min
The Consumer Insights Podcast - What You Learned Today
38:14 • 3min