The Key Insight Behind the Beetle?

The key insight behind the success of Volkswagen's Beetle is that it stands out. And I think a brand like Apple kind of used the same thing, while Volkswagen was a little bit earlier doing the same in the automotive industry. Aha, there's a space here I can claim because everybody's doing the same. And some people want to stand out in society. Lots of brands can use as a springboard to ideas and refresh the category and find new innovations.