The Consumer Insights Podcast - What You Learned Today

Krista: I love the way you described word insight as one of the most used, but also abused and misused. It's not an idea, it is actually something that needs to respond to a couple or three things. You give us some really strong examples from the Volkswagen Beethoven launch and also in your work in with Bloomingdale's. Tor: How many hours do you spend on the different horizons today, tomorrow, next month, next quarter, next year, next 10 years? Krista: Don't stop treating people as consumers and buyers; remember that we're only a tiny slice of the day acting as consumers,. The rest we're humans and just make sure you