Brand Stakeholders Connect With the Daily Lives of Consumers

One of the things insights focuses on is driving consumer centricity by closing gaps. Can you tell us a bit about those? Sure. The empathy gap I think is a big rising need for lots of global brands who have lost touch. On the second one, which really has all to do with the relevance gap: coming up with novel solutions like the ones for Queenie or the one we refer to Bloomingdale's.