The James Altucher Show

852 - How to be the world's greatest negotiator? With Rich Cohen

May 26, 2022
Rich Cohen, an American non-fiction writer and contributing editor at Vanity Fair and Rolling Stone, dives into the art of negotiation using stories from his father, Herbie Cohen, the 'World's Greatest Negotiator.' He shares how to identify power dynamics and the playful mindsets that lead to successful negotiations. With anecdotes from childhood and sports, Rich illustrates how confidence and strategies can turn the tides in challenging situations. Listeners will discover that negotiation is not just a skill, but a game to be enjoyed.
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ADVICE

Don’t Negotiate For Yourself

  • Never negotiate for yourself; have someone detached represent you when stakes are high.
  • Care about the outcome but not so much that you accept the first offer or freeze under pressure.
INSIGHT

Ambiguity Is A Negotiation Currency

  • Strategic ambiguity is a currency: pay for certainty or extract value by waiting.
  • Rushing a negotiation usually costs you either the deal or money.
ADVICE

Ask Simple Questions To Get Help

  • Use simple prompting words to make the other side explain and commit: Who, Huh, What, Help me.
  • Get opponents to talk and co-create solutions so they feel invested in the outcome.
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