How I Built This with Guy Raz Advice Line with Vicky Tsai of Tatcha
Sep 26, 2024
Vicky Tsai, co-founder of Tatcha, shares her transformative journey from finance to skincare, inspired by Japanese beauty rituals. She addresses how to cultivate brand awareness and navigate leadership challenges, emphasizing self-affirmation in the beauty industry. Brittany Lowe, founder of Beya, discusses strategic sales channels for her vegan fem care line. Devon Clymer of Mugsy Bakes talks about launching gluten-free mug cake mixes, highlighting the blend of convenience and quality in food entrepreneurship. The conversation is packed with valuable insights for aspiring founders.
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Career Pivot
- Vicky Tsai left her corporate job due to burnout and lack of fulfillment.
- This led her to Japan, where she discovered the inspiration for Tatcha skincare.
Imposter Syndrome
- Founders, especially women, often doubt their capabilities as their companies grow.
- This self-doubt can stem from internalized negative feedback and societal expectations.
Showcase Craftsmanship
- Showcase the craftsmanship of your products to attract customers who value quality and handmade goods.
- Let people see the process behind your work, highlighting your unique approach.