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Advice Line with Vicky Tsai of Tatcha

How I Built This with Guy Raz

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Crafting Success: A Jewelry Entrepreneur's Journey

This chapter features Jessica Liu, founder of Petite Anjou, as she shares her transition from a corporate attorney to a jewelry designer driven by her personal experiences with sensitive skin. The conversation explores marketing strategies in a competitive landscape, emphasizing craftsmanship and community engagement to enhance brand visibility. Additionally, the speakers reflect on the importance of in-person connections and targeting high-quality clients to foster growth in creative businesses.

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