Vicky Tsai, co-founder and former CEO of Tatcha, shares her entrepreneurial journey from finance to skincare, inspired by Japanese beauty rituals. She discusses stepping back into her CEO role and the lessons learned. Brittany Lowe talks about launching her vegan skincare line, focusing on intimate health and the importance of storytelling. Devon Clymer shares insights about her gluten-free mug cake business Mugsy Bakes, including clever marketing strategies. Each guest offers unique perspectives on overcoming challenges and building brand awareness.

Vicky Tsai, co-founder and former CEO of Tatcha, shares her entrepreneurial wisdom and experiences transitioning from a corporate career to creating a skincare empire. She discusses overcoming imposter syndrome and the challenges of leadership. Vicky provides valuable advice to emerging founders, including increasing brand awareness for a jewelry line and strategies for prioritizing sales channels in fem care. She also dives into the voting process for innovative marketing and storytelling techniques, emphasizing community engagement in building a successful brand.

In 2008, Vicky Tsai walked away from a startup job and set out to rediscover herself on a trip to Japan. In Kyoto, she had an unforgettable meeting with a geisha, and learned about the face creams and blotting papers that the traditional Japanese hostesses had used for centuries. But as she contemplated selling those products in the U.S., experts on both sides of the Pacific told her it would never work. Strapped for money and juggling multiple jobs, Vicky worked out of her parents' garage, pitching her new brand—Tatcha—on QVC and steadily growing it. Last year, Unilever acquired Tatcha for a reported $500 million, and Vicky remains confident the company will continue to thrive during the economic crisis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.