Vicky Tsai, co-founder and former CEO of Tatcha, shares her entrepreneurial journey from finance to skincare, inspired by Japanese beauty rituals. She discusses stepping back into her CEO role and the lessons learned. Brittany Lowe talks about launching her vegan skincare line, focusing on intimate health and the importance of storytelling. Devon Clymer shares insights about her gluten-free mug cake business Mugsy Bakes, including clever marketing strategies. Each guest offers unique perspectives on overcoming challenges and building brand awareness.