Nudge How this indie movie used psychology to beat Hollywood
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Jul 28, 2025 Paul Mellor, managing director of Mellor and Smith and executive producer of the indie film 'Boiling Point', shares insights on how the film industry can utilize psychology to outperform Hollywood giants. He covers the thrilling challenges of filming in one continuous shot, strategies to build distinctiveness in marketing, and how underdog brands can thrive by embracing uniqueness. Drawing on creative examples, including an engaging tale of a foul-mouthed parrot, Mellor emphasizes the importance of breaking norms to capture attention and drive consumer loyalty.
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Change Captures Attention
- Our eyes fixate on things that change or differ from expectation, capturing attention longer.
- This psychological principle of noticing change helps products and movies stand out in crowded markets.
Boiling Point’s One-Shot Drama
- Boiling Point is a gripping one-shot movie showing a chaotic night in a London restaurant.
- Its intense, raw style and Stephen Graham's performance brought genuine stress and emotion.
Indie Film Beats Hollywood
- Boiling Point outperformed Hollywood blockbusters, earning 99% Rotten Tomatoes and multiple BAFTA nominations.
- Its success shows indie films can compete against giants with strong distinction and quality.
