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Creative Blindness
(and How to Cure It): Real‑life stories of remarkable creative vision
Book •
Dave Trott's 'Creative Blindness (and How to Cure It)' is a compilation of real-life stories illustrating the power of creative vision in advertising and marketing.
Through anecdotes and examples, Trott emphasizes the importance of independent thinking and breaking away from conventional approaches.
The book encourages readers to challenge assumptions and find innovative solutions to marketing challenges.
By showcasing remarkable creative vision, Trott inspires readers to overcome 'creative blindness' and unlock their own potential for groundbreaking ideas.
It serves as a guide to seeing the world differently and creating impactful campaigns.
Through anecdotes and examples, Trott emphasizes the importance of independent thinking and breaking away from conventional approaches.
The book encourages readers to challenge assumptions and find innovative solutions to marketing challenges.
By showcasing remarkable creative vision, Trott inspires readers to overcome 'creative blindness' and unlock their own potential for groundbreaking ideas.
It serves as a guide to seeing the world differently and creating impactful campaigns.
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Phill Agnew
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How this indie movie used psychology to beat Hollywood
