How Not To Plan

Book •

Mentioned by

Mentioned by

John Evans

as the authors of the book How Not To Plan, which is discussed throughout the podcast.

Mentioned by

Richard Shotton

in relation to the WALK database and the proportion of papers about music.

Mentioned by

Phill Agnew

when discussing a famous psychological experiment about distinctiveness.

Mentioned by

Sarah Carter

as a book she co-authored with Les Binette, containing articles from their Mythbusters column.

Mentioned by

John Evans

as an iconic book he revisits yearly with the authors on his podcast.

Recommended by

Paul Bailey

as a fantastic book on the marketing process.

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