Paul Bailey

Paul Bailey, a seasoned brand strategist with over 25 years in the field, shares his insights on effective branding. He emphasizes listening as a superpower for strategists and critiques static strategies that fail to adapt. Exploring the impact of the internet, Paul discusses how creators like YouTubers redefine brand building, highlighting the shift towards micro-influencers. He also explains that defining what a brand isn't can clarify its true identity, while reinforcing the importance of continuous audience understanding in shaping successful marketing strategies.