Paul Mellor

Paul Mellor, managing director of Mellor and Smith and executive producer of the indie film 'Boiling Point', shares insights on how the film industry can utilize psychology to outperform Hollywood giants. He covers the thrilling challenges of filming in one continuous shot, strategies to build distinctiveness in marketing, and how underdog brands can thrive by embracing uniqueness. Drawing on creative examples, including an engaging tale of a foul-mouthed parrot, Mellor emphasizes the importance of breaking norms to capture attention and drive consumer loyalty.