Dan Kennedy's Magnetic Marketing Podcast
Persuasion, Motivation & Influence
Apr 19, 2024
Persuasion expert Kurt Mortensen and influence expert Lee Milteer discuss the importance of mastering persuasion skills for success in business. They highlight common mistakes in persuasion, effective strategies like building rapport and leveraging authority, and the impact of language choice on persuasion. The conversation also covers navigating relationships post-conflict, self-analysis in persuasion, and the link between personal development and income.
57:47
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Quick takeaways
- 85% of success comes from people skills, not product knowledge.
- Building rapport is crucial for persuasion without seeming manipulative.
Deep dives
Becoming Successful as an Entrepreneur
To succeed as an entrepreneur, it is essential to master three key levers: persuasion, motivation, and influence, redefining success beyond traditional measures like IQ. Research shows that many businesses fail due to a lack of sales, highlighting the importance of persuasion in all aspects of life. The 'Wobikud Effect' reveals that individuals tend to overrate their own skills, hindering their ability to truly excel in persuasion and trust-building.
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