Introduction

Knowing your product perfectly does not mean you’re an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what’s the other 85%? (Hint: Look at the title of the episode.)

Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our efforts to persuade leads and customers, as well as how we can sharpen our persuasion skills in order to maximize our influence.

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