Persuasion, Motivation & Influence
Dan Kennedy's Magnetic Marketing Podcast
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Mastering the Art of Persuasion in Business
The chapter delves into the importance of influence and persuasion in business, touching on the pitfalls of relying solely on IQ for entrepreneurial success. It emphasizes building rapport, understanding human behavior, and recognizing the need to help others persuade themselves. The conversation underscores the significance of continuously improving persuasion skills for achieving desired outcomes in business and personal interactions.
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